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How to Develop an Effective Strategic Fundraising Plan

Douglas K. Shaw | posted 11/02/2007
This article provided by the Engstrom Institute

Some Thoughts about Methodology

We all know the value of living in the "information age." But when it comes to strategic planning, many of us unwittingly choose to short-circuit the flow of information by not requiring ourselves to have accurate information. Many times I have participated in meetings where a person will guess at previous results rather than getting out of their chair and going to their file to obtain a report. Guessing is no good. Often the primary value I bring to a consulting session is to simply not settle for guesses. It's very common for me to ask a person to leave the room and go find a report that will give us precise information.

I want to caution you strongly to not allow yourself, in the strategic planning process, to operate on inaccurate or partial information. Never allow yourself, or any member of your team, to "guess" about results from past efforts.

Another essential component to Developing an Effective Strategic Fundraising Plan is to begin by asking questions ...

See also:

 development program, donor program, fundraising, fundraising plan, fundraising strategies, revenue generation, strategic fundraising