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How Corporate Sponsorship Can Unlock New Sources of Income for Your Ministry

Ron Frey | posted 11/02/2007
This article provided by the Engstrom Institute

The proliferation of non-profit organizations, combined with a slow economy, has created stiff competition for charitable donations. Many charities are wondering how to find new sources of income.

While secular non-profits have tapped into corporate funding for years, most Christian ministries have overlooked this opportunity. However, some have figured out how to make it work. If you find it hard to imagine that a company would be interested in a sponsorship agreement with a religious organization whose purpose is to preach the gospel to the unsaved, you are probably not alone. Yet in March of 2003, Luis Palau's Beachfest event in Ft. Lauderdale raised more than $800,000 through corporate sponsorships from such recognized companies as Alamo Rent-a-Car ®, Pepsi®, Hill-York®, Anderson Hardwood Floors® and the Miami Dolphins®. And the benefits to the sponsors were well worth it. The event drew 300,000 people and generated significant local publicity, even in the midst ...

See also:

 communication, corporate relations, corporate sponsorship, fundraising, marketing