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Fundraising

Marketing techniques or heart transformation
Wesley K. Willmer, Ph.D. | posted 10/24/2007
This article provided by the Engstrom Institute

In our culture today, many people concentrate not on what they need, but on what they can acquire. Comedian George Carlin routinely pokes fun at the pursuit of "stuff." He talks about Americans buying bigger houses, putting on bigger security systems and putting on bigger locks—all just to accommodate our stuff. And when we run out of room, we go out and rent self-storage space. Stuff is a big issue. It permeates our culture, so much so that we have actually redefined our use of our possessions and our resources.

The average person in our culture gives away only about 1 percent of their income. Mainline church people give about 2 percent; Roman Catholics about 3 percent; and Evangelicals about 4 percent. Overall, U.S. Christians give proportionately less now than during the Great Depression. Even more interesting, people with lower incomes actually give a higher percentage than wealthy people. As our culture becomes more and more materialistic, there's less commitment to giving. We've ...

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 biblical stewardship, development program, donor program, fundraising, fundraising strategies, stewardship