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Performance-minded Influence

Outcomes, Nov/Dec 2007, Vol. 31, No. 6

Eight years ago, there was a Christian family who wanted to give some generous sums of money to fund ministry work in the world's emerging markets. For years, their financial analysts had given them trusted, objective measures that guided, and rewarded, their private investment decisions. Of course, they believed they could find the same objective benchmarks and effectiveness for Christian ministries. They were so astonished by the lack of awareness among Christian organizations for measuring ministry impact and return, that they started a groundbreaking organization of their own—called Geneva Global.

A commitment to objective measurement of a nonprofit's impact is at the heart what Geneva Global calls "performance philanthropy. The organization uses a well-developed matrix that looks at vehicles like micro finance, loans and business start ups. Geneva's network of well-seasoned researchers uses hard data—past performance, demography, revenue outcomes and trends, along with soft data, verifiable stories, anecdotal nuggets and personal testimonies—to recommend a philanthropic strategy designed to achieve the person's goals (see accompanying story Global Scripture Impact).

Since its founding in 1999, Geneva Global has helped clients place over $60 million into 1,400 life projects in 114 countries.