Mission statements. Core values. Vision statements. Strategic plans. While these terms and others have been the subject of many books and endless internal debates, confusion and frustration still reign. How do these strategic pieces of the puzzle fit together? Most importantly, how do they ultimately lead to better decisions and a quantifiable impact?
Many senior leaders have failed to fully capitalize on the significant effort they've invested in defining foundational elements because: 1) they don't fully understand strategic components, and 2) they lack a mental picture depicting how the various pieces connect. But make no mistake, long-term operational results can only be fully realized when functional plans are driven from a sound and synergistic foundation.
In our experience, frustration causes leaders to do one of two things. Some choose to attend to pressing operational matters to the exclusion of strategic issues. Others invest time developing and refining core elements, yet fail ...