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Preventing Strategic Failure

Steps for Assessing Change Readiness
Peter O'Donnell | posted 11/02/2007
This article provided by the Engstrom Institute

Don Forsythe's face said it all: City Life Urban Ministries* was in trouble. Don had only been treasurer for a year, and couldn't believe what he was hearing from Ray Darling, City Life's long-time executive director. According to Ray, the ministry's ambitious new strategic plan was already way off the mark in terms of its revenue-generation goals. What Ray couldn't explain was how this happened. To Don, this was an even bigger problem than the potential $300,000 shortfall in the first year's revenue projections. He knew City Life's future was dependent on being able to answer that important question.

So, how did this well-respected urban ministry find itself falling so far short of its goals in such a short time? Was the plan itself inherently flawed? No, the plan looked good. Was the organization's effort inadequate? No, not really. Did some totally unforeseen set of circumstances undermine its success? Not totally. Then what was it?

The Anatomy of Strategic Failure

In a nutshell, the answer ...

See also:

 change, change readiness, direction, failure, results, strategic planning, success