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What Leaders Crave

All social sector organizations have the potential to improve the world and make people's lives better. So why do some organizations produce a flood of results and impact, while others seem to spend most of their energy measuring and splitting the few drops they control?

Through 9 years in nonprofit management and 19 years in providing professional services to hundreds of social sector organizations, working on answers to that question has been the central focus of my work life, formal and informal education, research, personal interest, and calling.

I've worked with organizations that share similar communities, economic environments, histories, and even causes—yet one soars and the other struggles. The only consistent differentiation I've discovered requires understanding what the small group of staff and volunteers leading the organization cares about deeply and constantly pursues.

The best organizations I've observed are led by a group of key staff and volunteers who crave future ...

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