Seldom does a bureaucratic blank form foretell the future. But when the Internal Revenue Service (IRS) released its new Form 990 this past summer, it sent an unmistakable message about what it considers most important for nonprofit public charities. That message can be summed up in three words: leadership, governance, and purpose.
This is a departure from the past for the IRS. To understand why, one need only put the old Form 990 side-by-side against the new one and analyze the differences.
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In effect, the first three pages were a re-arranging and selective use of data from the audited financial statements. The underlying message was subtle but strong: Give us the numbers first and the soft stuff second, if at all.
The priorities are now different, starting with the first line. In the old form the first numbered line asks for total contributions. The new draft's first line asks for the mission. Although it's probably accidental, this change is a good test for any street-smart manager. ...