Christian Leadership Alliance

Board Governance

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Expectations of the CEO

The CEO can delegate to others many aspects of his responsibilities, but he cannot delegate away some aspects of development. He must be personally engaged in the process if the institution is going to be effective. The role of the CEO includes at least the following:

1) Articulate Vision and Mission. The president must communicate with enthusiasm the vision for the institution and the institution's mission. This creates a positive climate for fund-raising. A study at the University of San Francisco of successful fund-raising presidents documented that enthusiasm for the institutional mission was the first priority.

2) Conserve Institutional Integrity. Donors will give gifts to institutions in which they have confidence. Compromises to personal and institutional integrity can be devastating. The pressure to compromise can come from internal or external forces.

3) Lead Strategic Planning. A fund-raising campaign is a logical extension of the planning process, but the CEO needs to articulate ...

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