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Boomer Market Too Big to Ignore

posted 11/02/2007
This article provided by the Engstrom Institute

The largest demographic segment in the United States, numbering 78 million, and leading the nation in spending at roughly $2 trillion annually, Baby Boomers are drawing the attention of marketers nationwide.

Boomers—those individuals born between 1946 and 1964—were the focus of a new study by BoomerEyes, a leading Boomer research company that studies boomers and their influence on American society and the economy.

New Empty-Nesters
Transitioning out of their child-rearing years, nearly 4 in 10 Boomers who have children are now empty-nesters, and report a new level of financial freedom as a consequence—with an additional $315 a month of disposable income.

Aging—and Okay with It
Redefining the role of aging Americans, 70 percent report being comfortable with their age—with 42 percent saying these are the best years of their lives. Even so, many report financial concerns (47 percent), and worries over family (20 percent) and health/diet (20 percent).

Techno Boomers ...

See also:

 arketing, baby boomers, generational marketing, retirement, savings