Christian Leadership Alliance

Human Resources

Price: $12.50
Member Price: $10.00

See more …


In which Season does your ministry raise the most financial resources each year?

Take the poll

The PR Advance

How Public Relations Can Extend Your Ministry's Reach for the Sake of the Gospel
Mark DeMoss | posted 10/24/2007
This article provided by the Engstrom Institute

Mention public relations, and nearly everyone immediately conjures up images of either a celebrity profile on Larry King Live or a nervous man in a suit holding a press conference to answer "allegations of wrongdoing." However, most of us will probably never appear on Larry King Live or, hopefully, never face the cameras of 60 Minutes as part of a "special two-part exposé." Most of us will only occasionally deal with even local media.

On the other hand, every one of us is engaged in public relations daily. So what do we mean by public relations?

Public relations is the communication of who we are. It involves our message, our image, our reputation, our credibility. It includes how we treat our employees and our neighbors, how we answer the phones, and how efficiently we return phone calls. It encompasses our printed materials, broadcasts, Web sites, direct mail and ministry newsletters, and yes, our dealings with and presence in the media.

Where Have All the Ministries Been?

For decades, ...

See also:

 advertising, image, media coverage, media relations, public relations, public relations strategy