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Special Events that Produce Results

Janis Kugler | posted 10/24/2007
This article provided by the Engstrom Institute

Hosting special events is a way of life for most nonprofit organizations. For some people these are the highlight of the year, but for many they are their worst nightmare. You wonder, What if nobody comes? What if we lose money on the event? What if it is a complete flop? Fear not, because below are the principles you need to know in order to create special events that produce results.

Is an Event Right for You?

First, some cautions. Be aware that special events are the solution to raising significant dollars only part the time. In some situations it is more effective to sit down with donors, engage them in your cause, and ask them to consider giving. As good stewards, we need to weigh the value of spending six months or more planning an event that is only going to net a certain amount to the organization. Another caution to be aware of is that special events normally cost at least 50 percent of the income generated.

It may come as a surprise to you that most people do not come to an event ...

See also:

 fundraising, fundraising banquets, major donor fundraising, Special events