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How to Tell Your Story
Turning strangers into friends and supporters through corporate story telling| posted 11/07/2007
I remember the day I met Billy Graham. I had volunteered for the Tacoma/Seattle Crusade, and before the first public meeting Graham's press secretary invited me over to meet the evangelist I had respected for years
Mr. Graham looked right into my eyes, smiled and then reached out his hand and said, "Sit down Mark, I'd like to get to know you. Tell me, what do you do?"
How would you have answered that question—for both you and your organization?
Reaching new audiences and turning strangers into friends depends upon your ability to tell the one thing everyone wants to hear the story of how your organization is making a difference.
How do you tell your corporate story so clearly and convincingly that others will say, "I never knew that, please tell me more"?
The answer, I believe, is found in a few timeless principles that reveal the story only you can tell.
All you need is a pen, a yellow pad and a few quiet moments … .
Reflect on Your Founding Story
To get in touch with your corporate ...
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