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Developing a Successful Web Ministry

Holly Rein | posted 11/02/2007
This article provided by the Engstrom Institute

Your ministry can and probably already is benefiting from having a presence on the Web. You can build stronger connections with members and donors. You can reach out and connect to new people—either people you hope to minister to or people who can partner with you in ministry. You can increase your communication with people you're already connected with, and save costs on mailings.

Below are 12 principles of effective Web ministry that will help you improve your current Web strategy. Consider these as a checklist to see how you're doing, and where you could do better.

1. Integrated Communication Strategy. The Internet can support and build up all the aspects of ministry communication you're already using (mailings, special events, marketing, donor relations, etc.) Think about all the ways you communicate currently, and find ways to include those on your Web site. If you have a special speaker at an event, make it available as an MP3 download. If you create a slick brochure, use some ...