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Communications Planner Checklist

Brad Cathe | posted 11/02/2007
This article provided by the Engstrom Institute

Looking for a valuable checklist to help you think through your communications strategy for some aspect of your ministry or marketing effort?

The planning questions below from Highgate Cross in suburban Chicago (www.highgatecross.com) cover the key components of an effective communications plan. Use these questions to help you consider the right issues. 

Name of Marketing Effort: ________________________________________

What is the desired END RESULT? What do you want to have happen in the mind, heart, or behavior of your audience after communication occurs?

• Have greater understanding of your ministry or cause
• Have a deeper awareness of your distinctives
• Support your ministry or cause
• Use a service or product
• Attend an event
• Request more information
• Think about something
• Request more information
• Take another action step
• Other_________________________________________________

Who is the AUDIENCE?  Who do you need to communicate with?

• Supporters, donors
• Administration
• Peers, associates
• Those you are ministering to

See also:

 communications effectiveness, communications plan, communications strategy, marketing