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Nonprofit Academic Centers Council—an association of university-based centers for the study of the nonprofit sector

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NonProfit Strategic Planning

| posted 10/24/2007

There are various models for strategic planning; however this is one that The Andringa Group finds useful as their senior consultants assist nonprofit leaders and boards with planning.  If your organization is embarking on a planning process, this provides a working definition and a helpful overview of the process.

Definition of Strategic Planning:

Strategic planning is an ongoing process by which leaders envision the future of their organization and then develop the structures and procedures required to achieve that future. The intent is to create the future, not predict it.

Primary Purposes for Engaging in Strategic Planning:

  • Greater unity on purpose, values and culture
  • Improved selection of appropriate board members
  • CEO and management focus and application of personal strengths
  • Donor confidence in the future of the organization
  • Better staff teamwork and higher morale
  • Reduced crisis management
  • Improved effectiveness (doing right things) and efficiency (doing things right)
  • Better staff recruitment and training

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See also:
 nonprofits, planning, role of board, strategic planning, strategic planning model


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